S: Achieve salon-worthy color with a demi-permanent formula that delivers intense pigmentation and eye-catching brilliance. Enjoy stunning color that endures for up to 25 washes, ensuring your hair remains bold and beautiful day after day.Indulge your hair with a formula free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Enriched with keratin, argan oil, and ginseng root extract, it not only colors but also nourishes, leaving your hair silky, shiny, and healthy.