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SkinSAFE Trusted Choice Elevate and Differentiate:

Become the Shopper's Trusted Choice™

In a marketplace driven by informed consumers, trust is your most valuable asset. SkinSAFE's Trusted Choice program empowers brands to lead with confidence — grounded in clinical science, designed for transparency, and proven to convert health-conscious shoppers into loyal customers.

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Revolutionizing the Game with SkinSAFE

Developed in partnership with the Mayo Clinic, the Trusted Choice Program sets a new standard for skin health.

As a trusted ingredient and attribute-based recommendation platform for beauty, skincare, and household products, we harness clinical science to personalize every consumer experience — turning informed choices into healthier outcomes.

Trusted Choice™ Requirements

The Trusted Choice program elevates this standard by requiring manufacturers to provide scientific and clinical evidence to support product use and safety.

The Trusted Choice program holds manufacturers to a higher standard, requiring them to back their products with scientific and clinical evidence demonstrating both safety and efficacy. Each product carrying this designation has undergone a review by the SkinSAFE team and satisfies the program's rigorous health and safety criteria.

To earn the SkinSAFE Trusted Choice seal, a formula must successfully complete a comprehensive data review that encompasses skin patch testing, clinical and real-world testing on sensitive skin, restricted or absent levels of the most common fragrance allergens, and thorough ingredient purity assessments.

Standardization Standardization
Purity Purity
Fragrance Allergens Fragrance Allergens
Safety in Use and Clinical Studies Safety in Use and Clinical Studies
Skin Testing Skin Testing

A "BEST" rating means all SkinSAFE 100 standards have been met and verified. A "GOOD" rating means the product may contain light scents along with data supporting the use in those with sensitive skin, along with skin patch testing to validate safety.

Trusted Choice badges

Look for the Trusted Choice™ logo when shopping for products to ensure that they meet our standards for safety and efficacy.

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