Trusted
Choice^™

Qualifications for the award

Trusted Choice™ raises the standard for safety for sensitive skin, requiring manufacturers to provide scientific and clinical evidence to support product use and safety.

Products awarded with these seals have been reviewed by the SkinSAFE team and have passed a detailed data review, including skin patch testing, sensitive-skin clinical and home-use testing, fragrance allergen limitations, and ingredient purity assessments.

Standardisation

Skin Testing

Purity

Safety in Use and Clinical Studies

Fragrance Allergens

Look for the Trusted Choice™ logo when shopping for products to ensure that they meet our standards for safety and efficacy.

A "BEST" rating means all SkinSAFE 100 standards have been met and verified. A "GOOD" rating means the product may contain light scents along with data supporting the use in those with sensitive skin, along with skin patch testing to validate safety.