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Understanding
SkinSAFE
Ratings

Developed in collaboration with Mayo Clinic, SkinSAFE combines real science and real-time clinical data to deliver accurate, unbiased product recommendations tailored to your specific skin needs.

SkinSAFE product ratings illustration

Five Categories of Markers

Every product is rated through the lens of clinical dermatology research — evaluating ingredient safety, potential irritants, and allergens so you can find skincare that is safe for your skin and supports your overall wellbeing.

Five categories of SkinSAFE markers Five categories of SkinSAFE markers Five categories of SkinSAFE markers
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Personalize SkinSAFE

You can personalize your SkinSAFE experience based on your allergens and other skin health needs.

Learn More

Condition-Specific
Markers.

SkinSAFE 100: The Gold
Standard for Sensitive Skin

Millions of people worldwide struggle daily with skin conditions that affect their comfort and health. With 71% of adults reporting sensitive skin, careful product selection has never been more critical.

SkinSAFE ratings scale SkinSAFE ratings scale

Products with the SkinSAFE 100 mark have been verified by our team of experts to be free from commonly-known allergens, making them safe and suitable for even the most sensitive skin. Over 49% of contact skin allergies can be avoided simply by using the SkinSAFE 100-rated products.

SKINSAFE 100:

THE WORLD'S FIRST
STANDARD FOR SENSITIVE SKIN

SkinSAFE 100 - 11 factors one gold standard SkinSAFE 100 - 11 factors one gold standard

The SkinSAFE 100 Rating is the only globally recognized standard for sensitive skin, designed to improve skin health by avoiding the top allergens.

How Sensitive is Your
Skin?

Use this guide to match your skin sensitivity level with the recommended product ratings for your needs.

Sensitivity gradation
Super Sensitive

Super SENSITIVE

My skin reacts almost every time I try something new.
I have severe eczema, atopic dermatitis, or a similar condition.

Very Sensitive

Very SENSITIVE

New products often cause redness, itching, or discomfort.
I have mild eczema, atopic dermatitis, or a similar condition.

Sensitive

SENSITIVE

Sometimes my skin gets irritated when I try new products.

Mildly Sensitive

Mildly SENSITIVE

My skin rarely reacts. I can usually try new products without worry.

Not Sensitive

Not SENSITIVE

My skin feels resilient and doesn't react to new products.

Condition-Based
Markers

These markers help you identify products created with the specific needs of sensitive or problem-prone areas in mind, so you can shop with confidence for targeted skin care solutions.

EyelidSAFE
EyelidSAFE

EyelidSAFE: marker for identifying eyelid dermatitis, also known as eyelid eczema, periocular dermatitis, or periorbital dermatitis. This condition refers to inflammation of the skin on and around the eyelids caused by contact with irritants or allergens.

LipSAFE
LipSAFE

LipSAFE is for inflammation with symptoms of red, dry, scaling, and itchy lips called contact cheilitis. This can be caused by contact with irritants, allergens, or other potential environmental factors. When shopping for lip care products, look for the LipSAFE marker to ensure the product will not cause or exacerbate your condition.

Stage-Specific
Markers

These markers are designed to support your skin care journey at every stage of life, reflecting the natural changes your skin undergoes as you age.

BabySAFE
BabySAFE

BabySAFE: Free of the top common allergy-causing ingredients (fragrances, preservatives, topical antibiotics, sunscreens, and metals), surfactants (cocamidopropyl betaine), and harmful hormone-altering chemicals and ingredients.

TeenSAFE
TeenSAFE

TeenSAFE: Free of added potentially harmful hormone-altering chemicals and ingredients that may affect teen development, such as Phthalates, Bisphenols, Parabens, halogenated phenols (such as Triclosan), Benzophenone-3, Perfluoro (PFAS) compounds, hexylresorcinol, and related ingredients.

Ingredient-Specific
Markers

Ingredients such as fragrances, preservatives, and MCI are among the most common allergens in skincare products. These markers can help you determine whether certain ingredients (or groups of ingredients) are present in a product, making it easier to avoid them if you have sensitive skin or other skin concerns.

Ingredient-specific markers Ingredient-specific markers Ingredient-specific markers

SkinSAFE
Trusted Choice
Requirements

The Trusted Choice program holds manufacturers to a higher standard, requiring them to back their products with scientific and clinical evidence demonstrating both safety and efficacy.

Each product carrying this designation has undergone review by the SkinSAFE team and satisfies the program's rigorous health and safety criteria.

To earn the SkinSAFE Trusted Choice seal, a formula must successfully complete a comprehensive data review that encompasses skin patch testing, clinical and real-world testing on sensitive skin, restricted or absent levels of the most common fragrance allergens, and thorough ingredient purity assessments.

Standardization Standardization
Purity Purity
Fragrance Allergens Fragrance
Allergens
Safety in Use and Clinical Studies Safety in Use and
Clinical Studies
Skin Testing Skin Testing

A "BEST" rating means all SkinSAFE 100 standards have been met and verified. A "GOOD" rating means the product may contain light scents along with data supporting the use in those with sensitive skin, along with skin patch testing to validate safety

Trusted Choice badges

Look for the Trusted Choice™ logo when hopping for products to ensure that they meet our standards for safety and efficacy.

See Trusted Choice Products
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