Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds ion Color Brilliance Permanent Crème Hair Color has an impressive palette of luxurious shades.ion hair color science relies on the power of micro-pigmentation- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.