Plume Lip is a feather matte, medium-coverage lip whip with a hydrating, gel-cream texture that cushions lips, delivering bold color with an ultra-blurred, effortless finish. Encouraging spontaneity, not perfection, Plume Lip is designed for intuitive, mirrorless application and glides on with ease—no tools or precision required. Emollient-rich and comfort-first, it nourishes lips while providing a weightless finish and lasting stain with 12-hour wear.