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Ethique

Ethique Tone It Down Brightening Purple Shampoo Bar, 3.88 oz/110 g

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Product is rated SkinSAFE 91

Product is 91% free of the top 11 most common allergens, as determined by Mayo Clinic Research

SkinSAFE 91
Learn More About SkinSAFE Ratings
Reviewed Ingredient information last updated on Feb 09, 2026 by SkinSAFE Team

Where to Buy

Amazon
Amazon
$14.00

Product is rated SkinSAFE 91

Product is 91% free of the top 11 most common allergens, as determined by Mayo Clinic Research

SkinSAFE 91
Learn More About SkinSAFE Ratings
Reviewed Ingredient information last updated on Feb 09, 2026 by SkinSAFE Team

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How Safe is It?

Product Is
91 SkinSAFE 91 Teen SAFE Talc Free Common Preservative Free Paraben Free Lanolin Free Topical Antibiotic Free MCI/MI Free Nickel Free Gluten Free Soy Free Propylene Glycol Free SLS Free
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Ingredients

AQUA (WATER) Behentrimonium Methosulfate Benzyl Alcohol Beta Vulgaris (Beet) Root Powder Betaine Brassica Alcohol CI 77007 CI 77491 ci 77891 Coconut Acid Dehydroacetic Acid Glycerin Guar Hydroxypropyltrimonium Chloride Jasminum Officinale (Jasmine) Oil Lactic Acid Linalool Mica Orbignya Oleifera (Babassu) Seed Oil Parfum Sodium Chloride Sodium Cocoyl Glycinate Sodium Cocoyl Isethionate Sodium Isethionate Stearic Acid Theobroma Cacao (Cocoa) Seed Butter
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Description

This purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

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