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Because manufacturers update their ingredients so frequently, it is difficult to provide a real-time guarantee on every formulation available today. To ensure your absolute safety, we provide the core recommendations and invite you to do a final check of the packaging ingredients before use. This extra step ensures you have the most accurate information possible. Thank you for reaching out and for being such a proactive part of our community.

Thanks for your question. At the time this product was originally reviewed, a photo of the outside of the box wasn’t uploaded, so we don’t have packaging details available. This is an older version of Colgate Total Whitening, and it doesn’t appear to be sold anymore. Colgate has since rebranded and reformulated the line, and the older “Colgate Total Whitening” has largely been replaced by the newer Colgate Total Active Prevention products.

Because this specific version is no longer widely available, we’re not able to point to a current retailer. If you need details about the older formula or packaging, Colgate’s customer support is the best source for accurate information.

You’ll want to compare the ingredients printed on the product package with the ingredients entered into SkinSAFE. Products are always rated based on the exact list that was entered, so if the ingredients match, the rating shown would be accurate for that version. We don’t know what formulation is on the store shelf.

If the ingredients on the Colgate Total Active Prevention Whitening Paste match what’s listed in SkinSAFE, then that is the correct rating for the product. If they differ, it may be a different formulation under the same product name.